European Pork Extraordinary Campaign Officially Launched at Food & Hospitality Vietnam 2026
The European Pork Extraordinary campaign officially launched at Food & Hospitality Vietnam 2026, one of Southeast Asia’s leading food and hospitality trade exhibitions. As the first major activity, the event marked an exciting opportunity to introduce visitors to the quality, safety, and versatility that make European pork stand out. Over the next three years, we’ll be bringing key campaign information to audiences across Vietnam, the Philippines, and South Korea through a series of in-person events, seminars, promotions, and industry activities.
Booth Highlights: Live Cooking Demonstrations, Serrano Ham Carving, and Industry Networking
Our booth welcomed thousands of visitors eager to discover more about European pork production and the wide range of cuts and products available from Spain and the European Union. Throughout the exhibition, we created an immersive experience that allowed guests to see, taste, and learn about European pork firsthand.
One of the highlights of the event was our live cooking demonstrations, where professional chefs showcased how versatile European pork can be across different cuisines and cooking styles. Using premium cuts such as Secreto, Presa, Belly, and Ribs, they prepared a variety of dishes that demonstrated how European pork can be adapted for both traditional recipes and modern culinary creations, giving attendees ideas to incorporate these premium cuts into their own cooking.
Another standout attraction was the live Serrano ham carving demonstration. Throughout the exhibition, attendees gathered to watch the craftsmanship involved in carving this iconic product, while learning more about the traditions and expertise behind European cured meats. The activity sparked conversations with importers, distributors, chefs, retailers, and food enthusiasts from across the region.
Beyond the tastings and demonstrations, Food & Hospitality Vietnam provided an invaluable platform for us to connect with industry professionals and strengthen relationships with key stakeholders in the market. These interactions are an important part of our mission to increase awareness and understanding of European pork and the rigorous production standards that support it.
What’s Next for the EU Pork Extraordinary Campaign?
As our first event under the EU Pork Extraordinary campaign, Food & Hospitality Vietnam set the stage for an exciting journey ahead. We’re looking forward to bringing even more activities, experiences, and opportunities to engage with industry professionals and consumers across Vietnam, the Philippines, and South Korea in the months to come.
This is only the beginning, and we’re excited to continue sharing the story of European pork throughout the region. Stay tuned for our next events!
If you have any enquiries, please feel free to contact us at: extraordinaryph@eupork.com. Don’t forget to follow our social media channels for the latest updates.
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