EU Pork Extraordinary is a promotional campaign co-funded by European Union and organised by Spanish Inter-professional Agri-Food Organisation for White Pork (INTERPORC), aimed at showcasing high-quality, safe, and tasty European pork from Spain to the Vietnamese, Korean and the Philippine markets. The O2O campaign features a wide range of activities, including online advertising such as e-commerce and social media promotions, offline activities including outdoor advertising, booth at trade fairs, exclusive tasting events, hands-on sessions at culinary academies, study trips to Europe and retail promotions. The campaign offers a complete journey for professionals and consumers to discover premium pork from the EU.