ABOUT US
EU PORK EXTRAORDINARY
The EUPORK Extraordinary campaign presents European pork to industry professionals in Vietnam, the Philippines, and South Korea, offering more opportunities to experience its outstanding quality and taste. Over the next three years, a wide range of promotional activities and events will engage both trade audiences and consumers, showcasing European pork and highlighting its excellence on the global stage.
WHAT WILL HAPPEN FROM 2026 TO 2028?
From 2026 to 2028, the EUPORK Extraordinary campaign will deliver a dynamic program of promotional activities designed to engage both industry professionals and consumers. These will include participation in major trade fairs, in-store retail promotions, masterclasses at culinary schools, study trips to Europe, and exclusive star-chef dining events. The campaign will also be supported by a strong digital and media presence, including billboards, social media platforms such as Instagram and Facebook, and collaborations with key opinion leaders (KOLs) to further amplify the message and extend the campaign’s reach.
